A new report shows that 96% of online creators earn less than £100k per year. But is this a failure of the creator economy, or a misunderstanding of what creators actually want? This article explores the reality behind the numbers and what needs to change.

Pinterest Predicts 2026 reveals 21 emerging trends across home, fashion, beauty, travel and lifestyle. With an 88 percent accuracy rate, Pinterest’s yearly forecast offers a strategic look at what consumers will be searching for — and buying — in the year ahead.

Social media is set for major shifts in 2026, with AI, search-based discovery, short-form video and creator innovation shaping how brands connect with audiences. Here’s a clear breakdown of the trends that matter and how to build them into your strategy for the year ahead.

Starting out as a creator can feel overwhelming, so here are simple, actionable tips to help you build confidence, find your style and grow your audience from day one.