Pinterest Predicts 2026
The Trends Shaping Culture, Shopping and Strategy Next Year
Pinterest has released its highly anticipated Pinterest Predicts 2026 report — a data-driven trend forecast based on billions of searches, saves and shopping actions happening across the platform. For marketers and brands, this insight is gold dust. Pinterest has an 88% accuracy rate in predicting emerging trends over the last six years, thanks to its unique position as a platform where people plan, not scroll passively.
In other words, Pinterest trends don’t fade with the algorithm. They reflect real consumer intention, long before it hits the mainstream. So what should brands prepare for in 2026?
Below is a breakdown of Pinterest’s biggest trend predictions for the year ahead and how brands can start activating them now.
Why Pinterest Trends Matter More Than Ever
Pinterest’s advantage lies in its predictive behaviour signals. People come to the platform to plan their next purchase, their next project, or their next look. They aren’t just browsing; they’re saving, clicking, and buying, which gives Pinterest a uniquely accurate view into future demand.
Key stats from the report:
88% of Pinterest’s trend predictions come true.
Pinterest Predicts–related outbound clicks grew 65% YoY, showing that trend-aligned content drives real consumer action.
Checkouts on Pinterest Predicts content increased by 68% YoY, proving these trends don’t just generate interest, they convert.
For brands, this makes Pinterest’s annual trend forecast a strategic roadmap for where culture and commerce are heading.
Pinterest Predicts 2026: Condensed Trend List
Cool Blue — Subzero sophistication, icy tones and futuristic cool.
Vamp Romantic — Haunting, emotional and gothic-inspired elegance.
Pen Pals — A letter-writing renaissance rooted in analogue nostalgia.
Glamoratti — Maximalist 80s decadence with bold textures and high shine.
Wilderkind — Delicate, nature-inspired animal aesthetics.
Brooched — Vintage brooch styling reimagined for modern looks.
Afrohemian Decor — Bold, bright and natural Afrocentric interior design.
FunHaus — Elevated, surreal, circus-inspired visuals with playful energy.
Poetcore — Literary, author-inspired aesthetics for aspiring creatives.
Scent Stacking — Layering multiple fragrances to create bespoke signature scents.
Opera Aesthetic — Opulent, theatrical details perfect for celebration and luxury.
Extra Celestial — Sci-fi inspired, futuristic styling and intergalactic themes.
Gimme Gummy — Tactile, ASMR-like, candy-inspired visuals and textures.
Neo Deco — Bold, glam and slightly eccentric takes on Art Deco design.
Darecations — Travel focused on thrills, challenges and bold adventures.
Laced Up — Lace and doily-inspired detailing incorporated into fashion and decor.
Glitchy Glam — Intentionally imperfect, distorted, glitch-influenced aesthetics.
Cabbage Crush — Leaf-inspired cooking, décor and produce-driven visuals.
Mystic Outlands — Fairytale meets fever-dream fantasy: surreal, ethereal escapism.
Throwback Kid — Nostalgic childhood-inspired style, décor and retro play.
Khaki Coded — Desert-inspired neutral palettes and rugged adventure styling.
How Brands Can Use Pinterest Trends in Their 2026 Strategy
Build Creative Around the Trend
Pinterest encourages brands to integrate trend-inspired design, colour palettes and visuals directly into campaigns.
For example:
A skincare brand could use Cool Blue hues in product visuals.
A travel brand could lean into Darecations with high-adrenaline itineraries.
A fashion or jewellery brand could embrace Brooched styling.
Use Trend-Driven Keywords for Targeting
Pinterest lists specific keywords for each trend (page 12), encouraging brands to build targeting and SEO around them for better reach and relevance.
Examples include terms like:
“jelly candy aesthetics”
“adventure tourism”
“opera theatre”
“pendant lamp”
“cabbage-inspired décor”
These terms help campaigns land in front of high-intent audiences already exploring that trend.
Let Trends Guide Product Roadmaps
Pinterest suggests that trends can inform not just content, but product development — from new scents to colourways to travel packages.
Activate Trends in Real-World Experiences
Pop-ups, in-store displays, themed events — Pinterest repeatedly shows examples of brands succeeding when they extend digital trends into physical spaces, such as Marriott’s travel activation or Wayfair’s trend-led showroom concept.
Make Products Shoppable Immediately
Pinterest emphasises connecting catalogues, using Product Pins and running conversion-focused campaigns to capture demand as it rises. Pages 15–16 give examples of cross-vertical applications:
Cool Blue for cocktails,
Cabbage Crush for décor,
Scent Stacking for home fragrance bundles,
Opera Aesthetic for travel and event brands.
What This Means for Marketers in 2026
Here’s the distilled strategic guidance:
1. Lean into aesthetic-driven storytelling
Pinterest trends are visual, thematic and emotionally rich — perfect for social storytelling and influencer collaborations.
2. Blend inspiration with commerce
Pinterest users are high-intent planners. Brands that make content shoppable will convert earlier in the funnel.
3. Adopt a cross-functional approach
Pinterest recommends using trends across creative, product, merchandising and performance teams.
4. Move early
Brands that adopt trends before they peak earn disproportionate cultural relevance.
This is your sign to
Use Pinterest Predicts as a blueprint for what consumers will search, save and buy in the coming year. With 21 culturally significant trends and clear tactical guidance, brands can use Pinterest as an early signal for shaping creative direction, product strategy and campaign planning.
